Whiteboard

We want to be in the boardroom with our clients flushing out the concept before technology is ever discussed. That is our Whiteboard Stage. Basically we grab dry erase markers and map out what your venture looks like from a business perspective. We throw ideas at the board and rapidly develop on concepts. Most often, the brilliance of a new venture is still ‘in the head’ of the entrepreneur, so our approach is to ask you ask many questions as possible while we convert vision into business. Ask about our proprietary midVentures dry erase wallpaper.

What we do - Name-storming, brand design, rapid concept development, initial wireframes and outlines, initial market research, philosophy, and conversations over coffee.

Plan

Our planning or ‘proposal’ stage is more rigorous than a mere whiteboard can handle. We take all the ideas from our conversations and analyze technologies, team-building, budgets, phases, project management methodologies, iterations of testing, and create a timeline for you. Once planning stage is complete, you will have the documents you need to launch into design and development. Our measure twice code once philosophy helps us avoid the threats of bad architecture.

What we do - Use case scenarios, complete page wireframes, technical specifications, resource (team) allocation, hardware and software requirements, Microsoft project timelines, cost estimates, ROI projections, business plans, marketing proposals, competitive landscape research, and focus groups.

Develop

Our philosophy with technology development is this: Get your product to market fast. Our Rapid Prototyping System focuses the software development cycle on iterative delivery, user feedback, and then redesign / redevelopment based on customer demand. When you are starting a new venture, it is almost impossible to predict what will or will not ’stick’ with your users. Rapid Prototyping lets us build traction with the target market before you ever launch a public commercial version. Think of rapid prototyping as building the plane while you fly it.

What we do - Database architecture, web and software development, web design, user interface architecture, pre-beta user testing, bug tracking, hardware configuration, and rapid team-building when we need an extra person.

Launch

Launch stage is just a continuation of rapid prototyping, as we rapidly go to market with alpha, beta, and public launches. It is hard to predict what will cause your application to explode. That is why launch stage demands creative, disruptive, strategic sales, marketing, and partnerships by any and all means. Most often, we need to get your project PR while we are rolling out successive phases of functionality. Some of the best PR you can get is our network of bloggers, Twitterers, and entrepreneurs talking about you.

What we do - Blogging, event organizing, Twitter marketing, paid advertising, search engine optimization, social network marketing, media buying, partnerships, and application integration.

Upgrade

Websites are dynamic, and need frequent updates in both content and design to stay looking fresh and professional. midVentures will work with you to develop new pages, applications, or design to meet all your web needs after the initial launch. Our upgrade and growth stage focuses on user feedback, investment, strategy, and partnerships. Because our clients are also partners, we are just as proactive as you with developing your business. But the truth is that growth stage is just another phase or rapid development, thought, and redevelopment. In a tech startup, the technology is never truly finished.

What we do - Advise on business plans, partnership contracts, investment offers, and public relations.

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Our process explains how we approach problems, but we also make it a priority to listen to our clients. With each step of the process we answer questions as they arise and clearly communicate status updates. Let us hear from you and grow your ideas into successful reality. Connect with us today.