http://gigaom.com/2008/10/09/what-startups-can-learn-from-sequoias-doomsday-warning/

Sequoia Capital has invested in and incubated some of modernity’s greatest startups; and their advice in a troubled market is: stay alive.

I like 2 components of their philosophy. 

First- focus on cash flow. What is the shortest route between you and revenue? Jump on that.

Second- get hardcore with your sales and marketing. Cut what does not work; and push whatever works harder and faster.

Something I would add to the article: Partner up, more than ever. Don’t be afraid to collaborate with or even merge with partners you would otherwise ignore. If you’re a dreamy web company; partner with a stable small business- and if you have access to customers; partner with a product you can sell them.

Let’s get creative.