How valuable is a good idea? Whenever someone tells me they would rather invest in the ‘B’ Team with a ‘C’ idea than the ‘C’ team with an ‘A’ idea; I get a bit disillusioned; since I like ‘A’ ideas. Those are the ones that keep me up at night pondering.

The value of a good idea is paradoxical. In one sense; a company only needs a good idea in order to get its foot in the door. A new marketing company might only need a single starter idea to launch it into fame; a software company might only need a single good product to keep rolling out improvements horizontally and vertically.

Yet- an idea might only materialize over the long term of a company. Often- during the first few years; a company with a good idea is indistinguishable from every other operation;and yet at year 5 or 6 its vision or strategic advantage might be manifest in reality.

I have seen the importance of a solid team, an accommodating marketplace, a good economy, a strong support network- in the creation of a new venture. Yet in order to build the next big thing; your idea must bear the bulk of the merit. 

I once read- view that which is closest farthest away, and view that which is farthest as if it were close to you. I think that is good advice for the value of an idea; sometimes it is only a matter of getting your foot in the door; and other times your idea is the backbone of your entire campaign.

Send me all your ‘A’ ideas- even if you are the ‘C’ team.